Public experience
Premium frontend for inventory, conversion packages, upgrades, testimonials, and enquiry capture — fast, clear, and built for SEO.
Managed platform for specialist vehicle businesses
Modern infrastructure for adventure & utility vehicle businesses
A premium, SEO-first public website and a calm operational dashboard — built to grow as your stock, builds, and services do.
Your business has outgrown brochureware
- Inventory scattered across portals, social, and spreadsheets
- Sold builds disappear instead of building long-term SEO value
- Slow sites that don't reflect the quality of your work
- Generic CMSs that create operational anxiety, not clarity
The platform
One foundation. Three layers that work together.
Operations
Listings, media, enquiries, testimonials, and analytics in a guided admin dashboard — focused on inventory, not page building.
Growth path
Structured build specs, portfolio mode, and room to add VRM lookup, vehicle feeds, and automotive CGI as the business scales.
Features
Everything a specialist vehicle business needs online
Inventory publishing
Structured vehicle listings with adventure, utility, and lifestyle fields — not a generic product catalogue.
SEO that compounds
Dynamic metadata, clean URLs, and sold pages that stay live when portfolio value matters.
Media management
Gallery ordering, cover images, alt text, and optimised delivery for image-heavy pages.
Enquiry capture
Leads from vehicle detail, contact, and package pages — captured and manageable in admin.
Build specs & packages
Developer-managed conversion and upgrade content with premium presentation on the frontend.
Portfolio mode
Previous builds for conversion specialists, or dealer mode when sold stock should drop from the public site.
Operational dashboard
Calm, guided admin workflows — encouraging quality listings without CMS complexity.
Built-in analytics
Page views and enquiry counts so you can see what is working without bolting on extra tools.
Long-term value
Every listing is a long-term asset
Inventory pages are built for search from the ground up — structured vehicle data, canonical URLs, Open Graph metadata, and sitemap support. For builders, sold builds can remain published as portfolio pages that continue to rank and generate enquiries.
The data model is GVA-aware, so future vehicle feed work does not require rebuilding your listings from scratch.
Operations
An admin your team will actually use
Active stock and archive are separated so the dashboard stays calm. Create listings, manage galleries, publish or draft, review enquiries, and publish testimonials — without wrestling a generic CMS.
Subtle guidance encourages strong photography and SEO copy. No gamification, no mandatory completion scores — just a professional tool that respects how specialist businesses actually work.
Purpose-built
Not a template. Not a marketplace.
Berth, layout, power, heating, and off-grid fields sit alongside make, model, mileage, and price. Conversion packages and upgrades are presented as premium structured content — not blog posts buried in a page builder.
- Campervan and conversion builders
- Specialist adventure and utility dealers
- Bespoke build and lifestyle vehicle businesses
Who it's for
Built for how specialist vehicle businesses sell
Conversion builders
Showcase packages, keep previous builds live for SEO, and capture planning enquiries alongside ready-to-go stock.
Specialist dealers
Publish inventory quickly with a premium presentation layer and a dashboard focused on stock, not site structure.
Utility & adventure brands
Present capability-led specification clearly — for customers comparing builds, systems, and real-world usability.
Deployment
From first conversation to live infrastructure
- 01
Discovery
Understand your business model — stock vs builds, packages, branding, and how customers find you.
- 02
Branded deployment
Configure theme, navigation, build specs, and content structure for your deployment.
- 03
Go live
Inventory, enquiries, SEO foundations, and admin handover — with your team ready to publish.
- 04
Grow
Add VRM lookup, configurator work, vehicle feeds, or CGI expansions as the business needs them.
Pricing
Straightforward pricing
Open setup and maintenance costs. Expansions such as configurator work, VRM lookup, or vehicle feed integration are quoted separately when you need them.
Setup
£3,000
One-off
- Branding and theme configuration
- Deployment and content structure
- Initial inventory setup
- SEO foundations and handover
Service
£99
Per month
- Hosting and managed infrastructure
- Platform updates and security
- Ongoing operational support
- Admin access for your team
Grow with the platform
Expansions when you're ready
VRM lookup
Admin registration lookup with cached results and sensible prefill into listing forms.
3D configurator
Automotive CGI with material choices and configurator enquiry capture.
Vehicle feeds
Export-ready structured data for Google Vehicle Ads and similar channels.
Finance CTAs
Regulated finance enquiry flows where broking applies to your business.
FAQ
Common questions
Is this a website builder?
No. Site structure, SEO architecture, build specs, and theme direction are managed as part of the platform deployment — your team focuses on inventory and enquiries, not page layout.
Can sold vehicles stay on the site?
Yes, for builder and portfolio-style deployments. Sold builds can remain published for long-term SEO value. Dealer-style deployments can hide sold stock from the public site instead.
How is it hosted?
Each deployment runs on modern managed infrastructure — fast edge delivery, secure database, and isolated client data. Setup and monthly maintenance cover hosting and platform care.
What's included vs paid expansion?
The core platform includes the public site, admin dashboard, inventory, media, enquiries, testimonials, analytics, and build spec pages. VRM lookup, configurator CGI, vehicle feeds, and finance flows are quoted separately.
How long does launch take?
Timelines depend on inventory volume and content readiness, but the platform is designed for repeatable deployment — not a bespoke build from scratch every time.
Who is this not for?
It is not a marketplace, a full DMS, or a generic CMS. It is focused infrastructure for specialist vehicle businesses that want a premium online presence and operational clarity.
Get started
Ready to give your business infrastructure that matches your builds?
If you run a specialist adventure, utility, or lifestyle vehicle business and want a modern platform behind it — get in touch to talk through fit, timeline, and deployment.
Get in touch