Case studyworkshopOS
NewSpecialist vehicle platform for dealers, builders, and conversion businesses.
- Next.js
- Supabase
- Tailwind CSS
Lee Williams.
Web App Developer
Small digital studio building modern web applications, eCommerce experiences and business systems. Focused on performance, flexibility and creating software that evolves as businesses grow.
Birmingham, UK
2019 - Present
My Work
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About Me
Engineered Thinking. Modern Applications.
I build modern web applications and digital products for businesses and startups. Using technologies like Next.js and modern full-stack tooling, I design and develop fast, reliable systems that are built to scale and easy to maintain.
My background is in hands-on engineering and problem solving, where systems had to work safely and reliably in the real world. That experience shaped how I approach software development — structured, practical, and focused on delivering solutions that genuinely work for the businesses using them.
I focus on clarity, performance, and maintainability, building web applications, platforms, and digital tools that clients can rely on long after launch.
01
Modern Web Applications
Custom web applications built with Next.js for businesses that need fast, scalable software designed around real-world workflows.
02
Commerce Experiences
High-performance ecommerce and headless commerce frontends focused on speed, flexibility and creating seamless customer experiences.
03
Business Systems
Inventory systems, customer portals and bespoke internal tools that help businesses streamline operations and grow over time.
04
Product & Technical Strategy
Helping businesses make informed decisions around architecture, scalability and how their digital products should evolve as they grow.
05
Performance & Reliability
Building software with performance, maintainability and long-term reliability at its core, ensuring systems remain fast and easy to evolve.
What I Build
Modern applications, commerce experiences and software products
I build modern web applications, commerce experiences and SaaS products for ambitious businesses. Each project has different requirements, but the goal is always the same — fast, scalable software designed to grow alongside the businesses that use it.
Modern Web Applications
Custom software built for growing businesses
Structured Engineering
Clean architecture, maintainable code and production-ready patterns from day one.
End-to-End Delivery
Frontend, backend, authentication, databases and deployment handled as a complete system.
Business-First Architecture
Software designed around real workflows, customers and business goals — not just technical requirements.
Built to Evolve
Flexible foundations that can grow as businesses add new products, services and capabilities.
Commerce Experiences
Flexible ecommerce built around your business
Headless Commerce
Fast, modern storefronts powered by Shopify with complete control over the customer experience.
Beyond The Theme
Commerce experiences designed for businesses that need more than a standard Shopify theme can offer.
Integrated Systems
Inventory, content, customer accounts and commerce working together as a single experience.
Growth Ready
Architecture designed to adapt as businesses expand into new products, markets and revenue streams.
Interactive Products & SaaS
Buiding software businesses rely on every day
Product-shaped engineering
Data models, permissions, and workflows that match how the business actually runs — not a UI bolted onto a spreadsheet.
Auth, access, and trust
Secure sign-in, role-aware views, and server-side validation so customers and staff only see what they should.
Monetisation-ready
Subscription and payment flows wired with clear upgrade paths, webhooks, and reconciliation-friendly patterns.
Built for real traffic
Performance budgets, observability hooks, and deploy pipelines aimed at uptime under genuine daily use.
My Core Tools
Reliable, production-tested tooling
Supabase
Database
Tailwind CSS
Styling
Stripe
Payments
GitHub
Workflow
Who I Am Outside of Code
When I'm not building applications, I'm usually travelling, exploring, or behind a camera — drawn to adventure, open landscapes, and the kind of places that reset how you think. I still love small living environments and mini ecosystems. And when I need to switch off properly, you'll find me on the mats training Muay Thai.
Travel
Adventure on and off the road — discovering new places, cultures, and landscapes, and bringing that perspective back home.
Mini Environments
Terrariums and small ecosystems. So much joy i get in interacting with the natural world.
Photography & Exploration
Documenting places and moments through the lens. Composition, patience, and noticing detail — the same instincts I bring to engineering.
Muay Thai
Discipline, consistency, and showing up. Training keeps me grounded, focused, and sharp away from the screen.
Common Questions
Frequently Asked Questions
I work with ambitious businesses, startups and agencies that need modern web applications, commerce experiences or custom business systems. I’m most valuable when I can take ownership of a project and deliver a complete solution.
I specialise in modern web applications, commerce experiences, customer portals and business systems. Projects that need to evolve over time — adding new features, workflows or revenue streams — are where I add the most value.
My core stack centres around Next.js, React, Shopify and Supabase. I focus on clean architecture, maintainable code and production-ready systems rather than chasing trends or over-engineering solutions.
Yes. I regularly collaborate with agencies as a delivery partner, taking ownership of clearly defined projects and integrating into existing workflows where needed.
Both. I’m available for defined projects as well as longer-term collaborations where businesses need a trusted technical partner to help build and evolve their products over time.
Have a project in mind?
Whether you're building a new product, improving a commerce experience or replacing ageing software, I'd love to hear about what you're working on.
Start a conversation